OUR PROCESS
PHASE 1: STRATEGIC SITE AUDIT
We began with a full audit of their current site:
Identified key drop-off points in the funnel
Analyzed mobile vs desktop performance
Reviewed user behavior via heatmaps & session recordings
From here, we mapped out a streamlined customer journey tailored to how people shop for luxury jewellery online.
PHASE 2: FULL WEBSITE REDESIGN
We rebuilt the website from the ground up—with conversion in mind.
Clean, elegant UI that reflects a high-end brand
Mobile-first responsive design
SEO-optimized structure
Jewelry-specific CRO: Trust badges, financing options, video integration, lifestyle visuals, and more
PHASE 3: HIGH-CONVERTING PRODUCT PAGES
We gave each product page a luxury-focused layout:
Enlarged product visuals with zoom features
Lifestyle & in-use imagery
Customer reviews + UGC integration
Smart upsell widgets and limited-time offers
PHASE 4: SPEED & PERFORMANCE OPTIMIZATION
Speed is revenue. We optimized backend performance and caching, reducing average load time from 6.1s ➝ 2.3s, which directly impacted both conversions and SEO rankings.
💥 THE RESULTS
Results of the project
⬆️ 30%
Increase in Total Store Revenue
⬆️ 48%
Increase in Website
Conversion Rate
⬇️ 37%
Decrease in Bounce Rate